Privacy Policy

WRH CO., LLC (“WRH CO.,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at wrhco.us (the “Site”), create an account, or transact with us as a wholesale customer.

Please read this Privacy Policy carefully. By using the Site, you consent to the data practices described in this policy. If you do not agree with these terms, do not access or use the Site.

We collect information you provide directly to us, information collected automatically, and information from third parties.

Information You Provide Directly

• Account registration data: business name, contact name, email address, phone number, and billing/shipping addresses.
• Order information: products ordered, quantities, payment details (processed securely via third-party processors — we do not store full card numbers).
• Communications: messages sent to our sales team via email or contact forms.
• Profile preferences: saved addresses, order history, and account settings.

Information Collected Automatically

When you access the Site, our servers and third-party analytics tools may automatically collect:

• Log data: IP address, browser type and version, pages visited, referring URLs, and timestamps.
• Device information: hardware model, operating system, and browser settings.
• Cookies and similar tracking technologies (see Section 6 below).
• Usage data: search queries entered, categories browsed, and products viewed.

Information from Third Parties

• Payment processors (e.g., Stripe) may share transaction status and billing confirmation data.
• Shipping carriers may provide delivery confirmation and tracking information.

WRH CO., LLC uses the information we collect to:

• Create and manage your wholesale account and authenticate your identity.
• Process, fulfill, and ship your orders, and send order confirmations and invoices.
• Communicate with you about your orders, account changes, product updates, and promotions.
• Respond to your inquiries, requests, and customer support needs.
• Improve the Site, our product catalog, and overall customer experience.
• Detect, prevent, and investigate fraudulent or unauthorized activity.
• Comply with applicable legal obligations, regulations, and enforceable government requests.
• Send marketing communications where you have opted in (you may opt out at any time).

We do not sell, trade, or rent your personal information to third parties for their own marketing purposes. We may share your information only in the following circumstances:

• Service Providers: We share data with trusted vendors who assist us in operating the Site, processing payments, fulfilling orders, and delivering services (e.g., payment processors, shipping carriers, cloud hosting providers). These providers are contractually required to use your data only for authorized purposes.
• Business Transfers: In the event of a merger, acquisition, asset sale, or restructuring, your information may be transferred as part of that transaction. We will notify you before your data is subject to a different privacy policy.
• Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• With Your Consent: We may share your information for any other purpose with your explicit consent.

We retain your personal information for as long as your account remains active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce our agreements.

• Account data is retained for the duration of your account plus 3 years following account closure.
• Order and transaction records are retained for 7 years to comply with tax and accounting regulations.
• Marketing data is retained until you opt out or request deletion.

You may request deletion of your personal data at any time (see Section 8), subject to our legal retention obligations.

WRH CO., LLC uses cookies and similar technologies to enhance your experience on the Site. Cookies are small text files stored on your browser that help us recognize returning users, remember preferences, and analyze Site traffic.

We use the following categories of cookies:

• Essential Cookies: Required for the Site to function, including session authentication and cart management. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors use the Site (e.g., pages visited, time spent). Data is aggregated and anonymized.
• Preference Cookies: Remember your settings such as language, category filters, and display preferences.

You can control cookie settings through your browser. Disabling non-essential cookies may affect certain Site functionality.

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• HTTPS/TLS encryption for all data transmitted between your browser and our servers.
• Passwords are hashed using secure cryptographic algorithms; we never store plain-text passwords.
• Access controls limiting internal access to personal data on a need-to-know basis.
• Payment data is handled by PCI-DSS compliant payment processors; WRH CO., LLC does not store full credit card numbers.

Despite our best efforts, no data transmission over the internet or storage system can be guaranteed to be 100% secure. If you believe your account has been compromised, contact us immediately at sales@wrhco.us.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal retention obligations.
• Portability: Request your data in a machine-readable format.
• Opt-Out of Marketing: Unsubscribe from marketing emails at any time using the unsubscribe link in any email or by contacting us.
• Restriction: Request that we limit certain processing of your data.

To exercise any of these rights, contact us at sales@wrhco.us. We will respond to verified requests within 30 days.

The Site may contain links to third-party websites. These links are provided for convenience only; we do not control those websites and are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

The Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided us with personal information, we will take steps to delete such information promptly.

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. We will post the revised policy on this page with an updated “Last Updated” date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

For material changes, we may also notify registered users by email.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: